Alexa, What Is Love?

It All Started With a Question

One day a curious voice asked Amazon’s smart speaker, “Alexa, what is love?”

Alexa paused she didn’t know. So Amazon teamed up with the Ad Council to find out, gathering answers from real people whose lives revolve around kindness and inclusion.

Voices That Redefined Love

• Dianne, who cleared a neighborhood garden so kids could play safely, said: “Love is creating safe spaces.”
• Cheer, a polyglot software developer, shared: “Love is patience when someone learns a new language.”
• Rajee, a disability-rights activist, added: “Love is supporting every dream, no matter the ability.”

These voices and thousands more were woven into Alexa’s responses. Now, when anyone asks, “What is love?” she answers with real stories that prove love has no labels. The message leaped from smart speakers to TV ads, delivery boxes, and billboards, inviting millions to rethink belonging.

Why We Told This Story to Kids

Children learn values through the stories they hear. By letting Alexa speak with empathy, we show young minds that technology and our world gets better when everyone’s voice is included. Everyday acts of kindness become contagious, teaching kids that our differences are reasons to connect, not divide.

One Question, One Million Futures

Stories like this fuel our mission at WOW Films: 1 Million Tickets → 1 Million Children. Because every child who hears that love welcomes everyone will stand against discrimination tomorrow and that’s exactly what our upcoming feature, “WOW: The Unifier,” is all about.

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